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Texas REALTORS®
2025-2026
Strategic Plan

We advance REALTORS® and the communities we serve through advocacy, professionalism, and resources.

Communicate

Texas REALTORS® aims to empower members to succeed and inspire advocacy by being the definitive source for real estate information, valuing relationships through the industry and promoting the essential role of REALTORS® and the benefits of homeownership.

Advocate

Establish Texas REALTORS® as the foremost authority shaping public opinion and policy in all areas of real estate, deploying strategic advocacy, providing expert insight, and leading conversations with members and consumers that drive innovation and positive change in our industry throughout Texas.

Evolve

Strengthen our resilience and ensure long-term sustainability through strategic financial management, effective governance, leadership development, and enhance member support.

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